Description:
As a Social Media, Brand Content, and Content Writer Officer at Beechwood Trees and Landscapes Ltd, you will have a multifaceted role encompassing both content creation and social media management. Your responsibilities include:
Content Creation:
- Create engaging and informative content for various platforms, including websites, blogs, social media, and marketing materials.
- Conduct thorough research on industry-related topics to ensure accuracy and relevance of content.
- Collaborate with the marketing team to develop content strategies and campaigns.
- Edit and proofread content to ensure clarity, grammar, and consistency.
- Optimise content for search engines to improve visibility and organic traffic.
Social Media and Brand Content:
- Develop and curate compelling video and imagery content related to tree and landscaping topics for major social media platforms, including Instagram, Facebook, Twitter, Pinterest, YouTube and TikTok.
- Management of brand's social platforms.
- Develop and execute a comprehensive social media content strategy that aligns with the brand's identity and business objectives.
- Manage and engage with the community, always seeking opportunities for brand visibility and engagement.
- Continuously research and observe social trends and make relevant recommendations for content.
- Delivery of a weekly email schedule
Requirements:
To excel in this role, you should have:
- Previous Experience: Demonstrable experience in social media management, content creation, and ideally, email marketing.
- Social Media Expertise: A strong understanding of social media fundamentals, including algorithms and key trends that drive engagement and growth.
- Design Skills: Proficiency in graphic design and video editing tools to craft visually compelling content.
- Creative Mindset: Possess a creative mindset with an eye for aesthetics and design trends that can effectively convey the brand's message and identity.
- Team Player: Be ambitious, confident, and able to work collaboratively with a team to achieve common goals.