Description:
The Social Media and Community Manager will be responsible for shaping and executing Pure Padel’s social media strategy, driving proactive digital PR initiatives, and building a loyal and thriving community. This role requires a creative and strategic thinker with a passion for social media, excellent creative skills, and experience in digital marketing and community management.
Key Responsibilities:
Content Creation and Social Media Management:
- Develop and implement a comprehensive social media strategy aligned with Pure Padel’s goals and target audience.
- Plan, create, and schedule compelling content across various social media platforms (Instagram, TikTok, Facebook, and LinkedIn)
- Develop visually appealing and engaging posts, stories, and videos that resonate with our audience.
Community Engagement:
- Engage with customers online through social media channels and email newsletters
- Foster a sense of community by responding to comments, messages, and reviews in a timely and authentic manner
- Encourage user-generated content using micro-influencers and
Budgeting and analytics:
- Manage social media budgets and allocate resources effectively to maximise ROI.
- Monitor and analyse social media metrics to inform strategy adjustments and report on performance.
- Use insights and social media trends to inform and optimise content and community strategies.
Brand Management:
- Ensure all content aligns with Pure Padel’s brand guidelines and maintains a consistent tone and style.
PR Initiatives:
- Identify and execute PR initiatives including collaborations with influencers, newspapers, press releases, and brand ambassadors.
- Coordinate and manage press coverage and media outreach efforts.
Launch Execution:
- Execute successful social media and community engagement strategies for the launch of new padel sites across the country.
- Plan and manage promotional campaigns and events to drive footfall and create buzz around new openings.
Qualifications:
- Proven experience in social media management, digital marketing, and community engagement.
- Strong content creation skills, including copy, writing, graphic design, and video editing.
- Proficiency with social media management platforms and analytics tools.
- Excellent communication and interpersonal skills.
- Creative mindset with the ability to generate innovative ideas.
- Strong organisational skills and ability to manage multiple projects simultaneously.
- Experience working with influencers and media contacts.
- Passion for sports and an understanding of the padel community is preferred.
- You have a creative "on brand" eye, passion for sports and an understanding of the padel community is preferred.