Social Creative

 

Description:


As our onsite Social Creative, you’ll conceptualise and produce engaging, thumb-stopping social assets for Heinz UK. Collaborating closely with the Creative Director and Content Strategist, you’ll lead the development of our social creative, ideating social-first concepts, creating content and using your expertise of the platforms to develop creative that differentiates and propels the brands’ online presence. You’ll be based partially on-site (The Shard, London) with the Kraft Heinz marketing team so need to be comfortable to work directly with client, and partially at home.

Responsibilities
 

  • Ideation of creative output for our key social channels as part of a creative team
  • Develops end-to-end always-on/reactive creative concepts, working initial concept, storyboarding right through to asset production with our production team
  • Generating reactive social and new social formats for our key channels, TikTok and Meta
  • Manages & briefing pool of Content Creators for always on and reactive content, championing conceptual thinking and great creative, leading by example
  • Collaborates with the in-house Kitchen Social Media team to define & manage approval of always-on calendar. Experimenting with new ways of working in social.
  • Working with production team to provide all final assets & post copy to Heinz SMM's
  • Comfortable being on camera, including producing & starring in your content when needed.
  • Working with producers to manage content shoots
  • Develop simple social creative designs as required. Undertake editing of your assets.
  • Support on hero/campaign moments - creating ideas that set the nation talking.
  • Working with the wider creative team to produce campaign moments, supporting new product launches, cultural moments and fame drivers.
  • Writing and owning paid & organic social copy, as well as support on email, long form, product pages copy.
     

Requirements
 

  • Experience in creative ideation & creating content, with a strong track record of producing social assets across channels that get attention
  • In-depth knowledge of TikTok and Instagram capabilities, keeping your creative ideas on-trend and up to date with the platforms fast-paced innovations
  • Presentation skills to present to the Creative Lead and internal team
  • Social-native perspective, thinking about the purpose of content and how to create engaging and performing assets
  • Technical knowledge of scripting, shooting and editing, comfortable appearing in front of the camera
  • Copywriting skills, with experience in long and short form
  • An interest for all things food, and keeping up with the latest food trends, influencers, innovations, etc.
  • Inside-out knowledge of TikTok capabilities, best practices, community, trends & culture. Fluent in TikTok’s newest features, as well as formats popular on the platform

Organization Hogarth
Industry Art / Design / Creative Jobs
Occupational Category Social Creative
Job Location London,UK
Shift Type Morning
Job Type Full Time
Gender No Preference
Career Level Intermediate
Experience 2 Years
Posted at 2024-02-13 9:41 pm
Expires on 2024-12-22