Description:
I am working in partnership on an exciting new ‘Senior Marketing Manager’ position within the publishing space.
Duties:
- To recommend and implement a robust marketing strategy/plan to maintain the rapid growth of the platform
- Be the brand guardian ensuring consistency in comms, user journey, creative and marketing collateral
- To deliver the forecasted growth volume of newsletter sign ups within budget
- Responsible for the email marketing platform to manage development requests and features, analyse and report on data, organise reader surveys, win back campaigns and liaise with support team as needed.
- Managing agencies and partners to drive newsletter growth and awareness.
- Working closely with the publisher on growth tactics, marketing and newsletter optimisations.
- Managing the website and app management including branding, design, UX and marketing content
- Organising and managing marketing activity such as sponsorships and collaborations within the budget provided
- Providing support to the Advertising Director including brand placements and reporting on KPIs
- Presenting clear data to the management team with recommendations for growth and optimisations
- Managing and growing social media platforms (Instagram, Twitter, and Facebook)
- Keeping the brand focused by working with designers and copywriters.
About you:
- You’re a team player who thrives in a collaborative environment, enjoys going beyond your remit and is a fast learner.
- Proficiency in Microsoft Office and other relevant software applications.
- Intermediate understanding of Google Analytics desirable.
- ESP experience essential.
- Newsletter experience – essential
- Basic understanding of InDesign and Photoshop desirable.
- Ability to work independently and as part of a team.
- Ability to multitask and prioritise tasks effectively.
- Attention to detail and accuracy.