Senior Marketing Executive

Description:

We are looking for a Senior Marketing Executive to join our Awareness and Activation team delivering marketing to mass audiences, to bring to life the CRUK brand and drive awareness and support of key fundraising products, including Legacy and Individual Giving.

In line with our brand refresh last year, the Awareness & Activation team led the development and delivery of the 'We Are' campaign which shines a light on the incredible achievements and potential of our research. As we look to the year ahead and the continued rollout of the 'We Are' campaign and related activity, we have big ambitions and exciting plans!

Cancer Research UK couldn’t raise the millions that they do each year without our passionate and ambitious supporters. This is a great opportunity for an experienced marketing professional adept in the delivery of multichannel campaigns to use their skills to have a real impact on how Cancer Research UK communicates with the public, and ultimately funds our life saving research.

What will you be doing?
 

• Support the delivery of CRUK’s flagship integrated campaign to mass audiences (across channels including AV, OOH, radio and digital) to address brand and fundraising (Individual Giving and Legacy) objectives.
• Work with the Marketing Manager to review and sign off channel media plans, and oversee campaign set up across channels.
• Work with internal creative teams and agency partners to manage creative development from briefing through to delivery.
• Monitor campaign performance and work with agencies to identify and action optimisations. Fed into internal reporting and evaluation processes.
• Support collaboration with teams within Marketing and cross-functionally to ensure campaign activity is delivered consistently through-the-line and amplified across owned and earned channels.
• Day-to-day management and support of the Marketing Executive, on key projects.
• Finance administration, including raising and receipting POs.
  
   

What are we looking for?
 

• Knowledge and experience of delivering end-to-end integrated campaigns across several channels, incl. TV, radio, OOH, social, display, media partnerships & PR (you do not need experience of all) from planning/briefing to delivery and evaluation.
• Experience delivering campaigns against KPIs and adapting approach based on learning.
• Experience of developing highly effective campaign assets for use across channels.
• Experience of building positive working relationships (with internal stakeholders and agency partners) and working effectively as part of a team.
• Demonstrable ability to plan and prioritise own workload, meeting deadlines whilst dealing with changing priorities.
• Highly analytical and numerate.