Description:
The Senior Marketing Executive will play a pivotal role in creating and delivering impactful marketing campaigns across a diverse range of events. The role requires strategic thinking, effective data analysis, and innovative marketing techniques to drive commercial success.
The Senior Marketing Executive will:
- Manage the data research process with key stakeholders to target the right audience.
- Conduct detailed campaign analysis to identify key levers.
- Execute effective email marketing, copywriting, data segmentation, and utilization.
- Leverage affiliate marketing through collaboration with speakers, sponsors, media partners, and associations.
- Implement and manage a comprehensive social media strategy.
- Allocate marketing budgets autonomously at the event level with managerial support.
- Attend weekly project team meetings and delegate core tasks to the Marketing Assistant team.
Essential Skills:
- 1+ years’ marketing experience in conferences or exhibitions.
- Proficiency in fulfilling marketing plans autonomously with managerial guidance.
- Effective time management and prioritisation of short and long-term projects.
- Strong written communication skills with the ability to apply copywriting principles.
- Basic data analysis skills to inform marketing campaign directions.