Description:
Join our dynamic team as a Senior Customer Analyst and be at the forefront of transforming data into impactful insights! In this pivotal role, you'll analyse customer data and craft comprehensive reports and dashboards, empowering key stakeholders with the knowledge to drive business growth and elevate customer experiences. Your expertise will be instrumental in establishing best practices across the team, while fostering a collaborative environment that values continuous learning and development. This is a great opportunity to make a meaningful impact for a major retailer and thrive in a team that values diversity and supports your professional growth!
Key responsibilities
- Conduct analysis into customer behaviour, purchasing patterns, and sales data to identify trends, opportunities and actionable insights to inform decision making to enhance commercial decision making and drive business performance.
- Translate complex data into an understandable and actionable format through engaging reports and dashboards that communicate key findings and recommendations to stakeholders.
- Manage a portfolio of analytics work, prioritising as required to deliver effectively.
- Collaborate with cross-functional teams to align customer insights with business objectives and to drive customer-centric strategies and decisions.
- Set key customer metrics. Monitor and evaluate the performance of key customer KPIs and proactively report back to the business on any areas of concern or opportunity.
- Oversee and review/QA analytics work produced by team members, to ensure data accuracy and integrity, and quality of communication.
- Develop and maintain customer segmentation models to inform targeted marketing and sales strategies.
- Create strong relationships with key stakeholders in the business, for example our CRM, Commercial and Marketing teams.
- Lead by example, demonstrating best practices in data analysis and insights generation.
- Stay updated with the latest analytical tools and methodologies to enhance the quality of insights.
Required skills & experience
- Experience in customer data/analytics, ideally within the retail industry.
- Strong expertise in data analysis and statistical modelling.
- Significant experience and strength in data visualisation and storytelling – able to communicate complexity in a straightforward and visually engaging manner, creating a compelling narrative.
- Proficiency in analytical tools such as SQL, Python, R.
- Proficiency in data visualisation platforms (e.g. Tableau or Power BI).
- Strong relationship management skills, able to build high quality relationships with a range of internal stakeholders.
- Strong problem-solving skills, able to synthesise data from multiple sources to create and test hypotheses, and to determine root cause.