Description:
dunnhumby is looking for a talented Media Enablement Executive. You'll be joining a growing team contributing to our exciting growth playing a key part in creating and delivering Customer focused marketing initiatives across Tesco media. The role involves assisting the Media enablement propositions lead and Manager on driving forward key projects for the Tesco Media and Insight media business, working across multiple media channels both Online and Offline that span connected store to deliver customer first propositions that can be monetised to the advertiser base, creating new and growing existing revenue streams.
What do I do? | Key accountabilities
- Supporting the Instore and Online Propositions lead in building insight led customer first marketing propositions for Tesco that can be monetised and deliver return on investment for our CPG’s
- You will play a key role in supporting the Media enablement lead in planning existing Seasonal events and Customer led propositions, you will work to optimise these solutions to maximise engagement with customers and in doing so grow media revenues.
- Building and retaining successful internal relationships across multiple functions such as the UK enablement team, Media planning, Media insight and measurement and Marketing
- Utilising insight and planning tools to build compelling marketing collateral that can be used by Media planning teams to inspire clients into buying into our new and enhanced solutions and empower the sales team to take them to market.
- Creating a consistent approach for our go to market materials ensuring they are meeting client needs and bring all resources together in an accessible place for the media planning team
- Working closely with the media insight team to craft insight driven narratives for each new proposition, outlining the customer benefit for investing in each solution
- Responsible for building and managing successful day to day relationships with our partners at Tesco.
- Support in creating engaging internal comms for the Media planning team.
- Supporting in project managing each channel deployment, responsible for keeping the schedule running smoothly for each, ensuring that we meet each key deadline from planning to delivery. Identifying and helping to overcome potential challenges that may delay the schedule.
How We Expect Of You
Desirable
- Track record of co-ordinating projects with multiple stakeholders
- Strong organisation and project management skills with experience creating processes to drive efficiencies
- Commercia acumen
- Bachelors degree preferred
Essential
- Media planning or Marketing experience (minimum 3 years) with an understanding of either media planning or managing marketing communications
- Ability to work in a fast-moving team and effectively manage multiple projects, priorities and stakeholders at the same time
- The ability to meet deadlines in a fast-paced environment; working under pressure and prioritise workload
- Experience in managing external client relationships.
- Knowledge and passion for Retail or Media, with a strong understanding of taking a ‘customer first’ approach
- Experience using data and insights to build a compelling media solution and curate a narrative to take out to market
- A strong collaborator – showing evidence of collaborating and coordinating with internal departments and teams to get things done
- Excellent communication and presentation skills
- Excellent time management skills, ability to work calmly under pressure whilst meeting deadlines
- You are creative and dynamic, always solutions focused and strive for new challenges
- Results-driven, self-motivated and highly goal-oriented