Description:
BGN is looking for a Senior Brand Strategist to join their team. This is an exciting opportunity for a highly creative individual who is passionate about branding, consumer culture, and forward-thinking strategies. You will be the driving force behind the brand strategy, inspiring clients and creatives with innovative perspectives and ideas that push brands to new heights.
As a Senior Brand Strategist, you'll bring fresh ideas to the table, lead strategic thinking, and help brands adapt to changing market trends while always staying ahead of the curve.
Role and Responsibilities:
- Lead the development of brand strategies that shape culture and connect with consumers.
- Manage multiple projects and clients across various sectors.
- Inspire clients and creative teams with innovative and strategic thinking.
- Collaborate with designers, copywriters, and other strategists to ensure brand strategies are successfully executed.
- Conduct research and analyse consumer insights, category codes, and market trends.
- Develop presentations and communication materials that articulate strategic ideas.
- Drive future-facing brand ideas, helping clients identify emerging opportunities.
Key Attributes:
- Brand-first mindset: Passion for branding and a deep understanding of how brands connect with people.
- Strategic thinking: Ability to simplify complex challenges into actionable brand strategies.
- Consumer curiosity: Ability to analyse consumer behaviour and trends to inform brand direction.
- Creative and conceptual: Strong creative thinking with the ability to collaborate with design teams.
- Research skills: Experience in conducting primary research and decoding cultural shifts.
- Excellent communication: Confident in presenting ideas and articulating strategic thinking with clarity.
About You:
- Strong work ethic with an entrepreneurial spirit.
- Good communication skills and attention to detail.
- Collaborative mindset, excited to work with designers, developers, and fellow strategists.
- Ability to thrive in a dynamic environment with a focus on brand innovation.
What We Offer:
- Competitive salary based on experience.
- Enhanced workplace pension.
- Monthly well-being allowance.
- 23 days paid holiday (plus bank holidays).
- Birthday off with a £100 present.
- Hybrid working: 2 remote days, 3 office-based days in Manchester.
- Flexible start and finish times within core working hours.
- Learning and development programs tailored to you.
- Free office refreshments, breakfast, and fruit.
- Regular team-building socials and meals.