Description:
As a Senior Account Manager, you will report to the Group Head of Business Education and manage a client and agency patch focused on Business Education clients. This role will see you working collaboratively across various teams within the FT to create compelling proposals and deliver on client strategies, KPIs, and outcomes. You will employ a consultative sales approach to leverage the FT's portfolio in crafting creative and impactful solutions.
Key Responsibilities
- Construct creative solutions for clients using an insight-led, outcome-based approach, including both display and content executions, across the FT portfolio.
- Cultivate and nurture strong relationships with clients, media agencies, and business schools.
- Effectively communicate with stakeholders, both on the phone and face-to-face.
- Track and manage activity using Salesforce, generating reports to develop strategies and uncover new opportunities.
- Develop and execute a robust strategy to maximise revenues, focusing on uncovering new business opportunities while driving renewals and growth from existing clients.
- Collaborate across FT Group products and teams, including FT Live, to curate tailored campaign responses for complex client needs.
- Stay informed about industry trends and the evolving Business Education sector.
Required Skills And Experience
- Strong sales skills with a consultative approach and the ability to communicate effectively with clients and teams.
- Proven ability to work under pressure, manage multiple projects simultaneously, and maintain attention to detail.
- Demonstrated expertise in managing and growing a client portfolio, identifying areas for improvement, and maximising revenue opportunities.
- Knowledge of the competitive media landscape and the FT’s unique selling propositions, with an ability to interpret client metrics effectively.
- Proficiency with tools such as Salesforce, Looker, and Lantern for data-driven decision-making.
- Exceptional presentation skills, both virtual and in-person.
- Inquisitive and open-minded attitude, coupled with a drive for continuous learning and professional success.