Senior Account Director

Description:

THE ROLE

The Senior Account Director is a highly strategic and creative role – working across the core functions of the Programme Partnerships team to realise best in class content campaigns, drive excellent commercial performance and contribute to team growth and development.

A highly adept project leader, they will be responsible for owning and building out a pipeline of commercial partners, engaging with senior decision-makers and key opinion leaders across diverse disciplines to identify content opportunities, with a primary focus on developing and securing high value partnerships, account growth, and repeat business revenue streams. Working closely with internal stakeholders and external partners, the Senior Account Director will lead project teams to execute impactful content campaigns that deliver commercial and creative value, shaping compelling narratives across written, video and audio formats that meet ambitious KPIs. Liaising with key stakeholders across the wider BBC to explore commercial opportunities, the Senior Account Director will lead on the development and implementation of strategic approaches to drive commercial growth, develop new product streams and creative formats, and improve profitability.
DAY TO DAY

Project leadership, implementation of a range of branded digital content campaigns, and development and delivery of campaign materials across a range of different media platforms

Ownership of the partnerships process from research, negotiation, close, campaign development and account growth

Ongoing engagement with senior decision-makers to foster long term relationships and realise high value content partnerships across a range of innovative formats

Management of all redlines and contract negotiations, liaising with legal, finance, and compliance

Achievement of quarterly and annual activity KPIs and targets to support a fast-growing business