Description:
As Sales Manager, you will be responsible for new business generation, account management, and delivering against ambitious commercial targets. You will also play a key role in executing new value propositions individually and as part of team. Selling internationally into two market leading automotive B2B events in Europe and North America.
SALES
- Manage daily sales activities and lead by example through personal sales performance.
- Drive new business development across stand and sponsorship revenue streams.
- Collaborate with the Event Director to execute the show’s sales and commercial strategy.
- Deliver revenue targets exceeding £1 million, with a strong mix of stand and sponsorship sales.
- Maintain a high volume of outbound calls and meetings in line with KPIs.
- Lead the rebooking process and renewals strategy with existing exhibitors.
- Ensure CRM (Salesforce) and sales pipeline reporting are accurate and up to date.
MARKETING
- With the Event Director and Marketing Director / Brand Manager, develop an exhibitor campaign strategy including lead generation plan, supporting materials and a pitch deck
- Work with the marketing team to help deliver the event marketing strategy which meets overall visitor numbers (with the right demographics), feature content, visitor and acquisition costs
- Personally manage selected key industry partnerships in conjunction with the Event Director
RELATIONSHIP
- Foster positive and professional relationships with key suppliers, associations, media and commercial partners
ABOUT YOU:
- 2+ years of sales experience, ideally in exhibitions or B2B media/events.
- Proven track record of exceeding revenue targets (£1m+), including stand and sponsorship.
- Demonstrated success in new business generation and closing.
- Strong commercial acumen and ability to build value-based propositions.
- Automotive industry experience is a bonus.
- Strong written, verbal and interpersonal communication skills.
- Confident using CRM systems (Salesforce preferred) and Excel for reporting.