Sales Manager

Description:

We are delighted to be partnered with a craft beer company who specialize in creating innovative and flavorful beers, including award-winning sours, stouts, lagers, and IPAs. The business are constantly pushing the boundaries of traditional brewing, emphasising creativity and quality.

Due to expansion as well as a new Taproom, they are now seeking to add a passionate and beer-obsessed Sales Manager to join their team. This role is pivotal in driving the growth and expansion of the company's presence across both On Trade and Independent Retail.

This role is critical in expanding the Brand’s presence and building lasting relationships with new clients across multiple channels.

Key Responsibilities:

• Identify and target new business opportunities within On Trade and Independent Retail to achieve sales growth.
• Management of wholesalers, selling the brand story and ensuring they are pushing visibility and USPs.
• Develop and implement strategic sales plans to meet and exceed targets.
• Present and promote product range to prospective clients, highlighting unique selling points and benefits.
• Negotiate contracts, pricing, and terms of trade to secure new accounts.
• Monitor market trends and competitor activities to identify opportunities and inform sales strategies.
• Provide regular sales reports, forecasts, and performance metrics to senior management.

Candidate Requirements:

• A genuine thirst for all things Craft Beer
• Solid track record of developing new business relationships and maximising opportunities with existing customers.
• Experience within the On Trade is a must, retail such as bottle shops is a nice to have.
• A willingness to roll sleeves up and support across all areas of an SME when needed
• Effective time management and planning – you’ll have the autonomy to manage your own diary and strategy