Description:
As a Research Assistant, you'll be responsible for the smooth operation and ongoing development of the Think Stylist research panel - from onboarding and retention to survey execution and panel health monitoring.
You'll be keeping our panellists engaged and maintaining a high-quality participant base, managing communications, troubleshooting technical issues and supporting survey execution.
In addition to managing the research panel, you’ll support in setting up and overseeing the day-to-day management of our qualitative insight collective as well as supporting on relevant research projects, including helping on survey writing and creation, analysis and report writing.
This role blends community management, research execution and operational support enabling the business to reach and understand the UK’s most influential consumers: millennial and Gen Z women.
KEY RESPONSIBILITIES:
Onboarding & Engagement
- Manage the sign-up and onboarding process e.g., welcome new participants, ensure communication of rewards system / how data is stored and used is clear
- Collect accurate demographic data to build a well-targeted and diverse panel for survey distribution
- Manage survey reminders and incentives to keep panellists engaged
- Track panel size and churn, implementing strategies to maintain a healthy and active participant base
Panel Communication & Retention
- Send survey invitations and updates, ensuring panellists feel informed and valued
- Keep members engaged with regular newsletters and updates on the impact of their contributions
- Responsible for the look and feel of the Think Stylist home page, keeping it up to date with relevant information and up to date research opportunities
Panel Health & Issue Management
- Track panel demographics and provide monthly insights to the business, translating it into a report currently called The Panelbook
- Troubleshoot and resolve technical issues affecting panellists
- Act as the main point of contact with FlexMR, flagging and resolving platform bugs while keeping the business updated on platform changes
Survey Support
- Assist the Associate Insight Director by testing surveys before launch and identifying any issues
- Create and distribute quick polls to support internal teams such as Sales and Creative Strategy
Insight Collective
- Manage monthly incentives, ensuring respondents are paid on time
- Scheduling and diarising monthly calls with the collective to ensure we build and maintain a flourishing relationship
- Support in analysing the ethnographic findings, identifying and analysing trends
- Point of contact for any technical issues the collective may face
Additional Responsibilities
- Support the Associate Insight Director and Commercial Insight Director with research projects, including supporting on survey writing and creation, analysis and report writing
THE IDEAL CANDIDATE:
- Strong organisational skills and attention to detail
- Ideally, experienced in panel management or research operations
- Excellent communication skills for engaging panellists
- Problem-solving mindset with the ability to troubleshoot and resolve issues quickly
- Comfortable working with data and tracking panel health metrics
- An interest in learning and developing key research skills