Description:
Product Marketing Manager will report into Plant Product Line Director. The role of product marketing is to work with customers to understand their needs, how to communicate the product’s value and how we differentiate from competitors.
Primary Tasks Of This Role
- Being the voice of the customer, collecting and analyzing customer feedback and research to shape product development, communication and sales strategy.
- The owner of customer personas and value propositions, including USPs, in collaboration with marketing and sales.
- Responsible for customer, market and competitor research in collaboration with sales.
- Owner of and responsible for orchestration of product launches and go-to-market plans (Product, Price, Place).
- Responsible for messaging strategy (not messaging design) in collaboration with marcom and sales.
- Supporting sales organization in market segmentation and sizing.
- Supporting product managers in product positioning and differentiation strategy.
- Responsible for defining the product distribution strategy (traditional sales/digital sales/omni-channel sales).
- Responsible for creating sales tools, such as product presentations, demos.
- Responsible for preparing papers and content for 3rd party conferences.
- Responsible for digital sales processes and digital commerce.
- Championing the products to internal audiences (internal communication).
- Collaborate across Product Lines and DNV Business Areas to define joint opportunities.
- Collaborate with marcom to define marketing communications priorities, strategy, objectives and content plan.