Description:
We’re seeking an experienced Product Marketing Manager to drive the growth and revenue of Deel’s IT products. In this role, you will own go-to-market strategies, craft compelling messaging, and enable sales teams to succeed. You’ll work cross-functionally to build campaigns and initiatives that positions the Deel IT product suite as the premier solution for managing global equipment and IT services.
Responsibilities:
- Strategic Planning:
- Develop and execute go-to-market strategies for Deel IT products to support revenue and growth targets.
- Identify market opportunities and customer segments to drive product adoption.
- Product Positioning & Messaging:
- Craft clear, compelling, and differentiated messaging for Deel IT emphasizing its value in compliance, efficiency, and employee satisfaction.
- Collaborate with Product and Sales teams to align positioning with customer needs and competitive insights.
- Campaign Development:
- Partner with Marketing and Growth teams to design multi-channel campaigns that generate demand and nurture prospects through the funnel.
- Measure and optimize campaign performance to ensure ROI.
- Sales Enablement:
- Create enablement materials, including pitch decks, one-pagers, and case studies, to equip sales teams with tools to close deals.
- Create messaging for sales teams on product features, benefits, and competitive differentiation.
- Market Insights:
- Conduct competitive analysis and customer research to inform product improvements and positioning.
- Track market trends and provide actionable insights to the Product team.
- Cross-Functional Collaboration:
- Work closely with Product, Growth, Sales, and Customer Success teams to align strategies and initiatives.
- Advocate for customer needs and feedback in product development discussions.
Requirements:
- 3-5 years of proven experience in product marketing, ideally in SaaS, infosec/HR tech
- Strong understanding of domestic payroll processes and compliance requirements is a plus.
- Exceptional skills in positioning, storytelling, and go-to-market execution.
- Data-driven mindset with the ability to analyze metrics and optimize campaigns.
- Excellent communication, presentation, and project management skills.
- Experience collaborating with cross-functional teams in a fast-paced environment.