Description:
Pivotal are proud to be working with a global social media brand who are looking for an ambitious Product Marketing Manager to join their e-commerce team based in London.
This is a brand new role to the business and will focus on creating and driving content marketing and storytelling for new b2b product launches, channel distribution and monitoring the performance of content in relation to GMV and GTM.
This role is heavy on content marketing creation across various channels so does require someone who is happy to be hands-on, as the role and area become more mature it will develop into more strategic role over time.
Responsibilities:
- Create distribute and prioritise content marketing across various channels
- Analyse and report on the performance of content marketing campaigns
- Collaborate with internal stakeholders, as well as external sellers and creators, to continuously enhance the overall product go-to-market strategy
- Comprehend and internalise product features, user experience, business value, and market implications from a marketing standpoint.
- Gain in-depth insights into product users
- Acquire a profound understanding of marketing channels and content standards applicable to users in the specific domain, and employ data-driven approaches to refine strategies.
- Condense information from multiple sources, eliminate redundant components, and creatively present a market-facing narrative through visual content with a multidisciplinary team.
Requirements
- 5-12 years experience within product marketing
- Similar experience, preferably in an e-commerce or big tech company experience
- Strong experience with b2b marketing
- Vast experience writing content for various channels
- Proficiency in constructing compelling stories by encapsulating complex contexts into diverse formats of engaging content.
- Ability to thrive, adapt, and excel in a dynamic, rapidly changing environment,
- Native or fully proficient French or Arabic