Product Marketing Category Lead

Description:

We have an opportunity for a Product Marketing Lead, Databases on Aiven Product Marketing Team. The Product Marketing Team at Aiven plays a critical role in creating and establishing product messaging and positioning that influences awareness, product adoption and GTM activities. This role will be focused on driving awareness and adoption of Aiven’s Database portfolio, which includes Aiven services for PostgreSQL, MySQL, Redis and Apache Cassandra.

We are seeking a passionate leader who will accelerate adoption of the Aiven Database services portfolio by: driving the creation of content and messaging; developing and executing PLG and direct sales GTM programs; creating and maintaining assets for sales enablement programs; maintaining competitive intelligence; and managing product and feature launches. This role will report directly to the VP of Product Marketing.

Key is knowledge of the data infrastructure or database market, with strong GTM experience. This role will report directly to the VP of Product Marketing.

What You'll Do:
 

• Create and maintain differentiated market positioning and messaging framework for the Aiven data streaming portfolio
• Develop compelling value propositions, business benefits and technical highlights that align with the needs of different personas within customer organizations.
• Define and profile target audiences for your category
• Translate the technical details of Aiven’s services to tangible customer benefits
• Lead initiatives with Product and PLG teams to drive increased trial and product adoption metrics
• Lead major and minor product launches with the cross functional team to increase awareness and product adoption
• Equip Aiven’s sales and marketing teams with the collateral and sales tools they need to be successful
• Keep track of competitors relevant to your category. Perform market and competitive analysis for the service in your category
• Hold a regular sales training & enablement sessions including new product features and competitor analysis
• Participate in webinars, industry events and tradeshows relevant to your category
• Participate in analyst relations activities
   

What We're Looking For:

Don’t worry if your experience doesn’t line up perfectly – we still encourage you to apply! We believe in investing in our crabs’ professional growth.
 

• 5+ years of experience in B2B product marketing
• Strong database knowledge with open-source databases such as PostgreSQL, Redis, Cassandra, MySQL
• Passion for content that resonates with enterprise decision maker and practitioner personas (developer, DevOps, CXO)
• Experience in supporting & enabling sales and GTM teams
• Experience in running and improving launch projects
• Excellent English language writing, communication and presentation skills
• Ability to translate technical features to business benefits
• Collaborative skills to facilitate cross functional working
• Strong organizational and project management skills
• Excellent fluency in English language, both written and spoken