Description:
You will be reporting directly to the two founders of the business and play a vital role in the overall growth of our paid media services. You will be aiding with the creation, activation, management, and reporting of paid campaigns. You will be working across a wide range of industries within B2C, B2B and eCommerce.
Your duties will include, but not be limited to:
Campaign Creation
- Creation of Google Ads campaigns from start to finish. From keyword research to ad copy you can handle it all for all campaign types.
- Experience in creating & managing display campaigns
- Creation of paid social campaigns on Facebook and LinkedIn. Including audience research and segmentation, through to ad group creation and launching campaigns.
- Ideation of new campaigns and tests to run across client accounts to help clients achieve business goals.
Campaign Optimisation
- Ongoing optimisation of campaigns to improve effectiveness and drive performance.
- Reviewing ad copy and ad creative & suggesting improvements if required
- Monitoring budget pacing and ROI across all campaigns & paid channels
- Identifying areas for improvement across campaigns
- Reviewing landing page performance
Reporting
- Campaign reporting and analysis, reviewing campaign effectiveness to maximise results
- Provide insights & commentary on performance to clients
- You may be required to join client facing calls to discuss performance and strategy.
- Aid in the production of monthly reports
ROLE REQUIREMENTS
Ideally, you will be able to demonstrate experience across paid channels, specifically across social platforms including. Google Ads, Facebook, LinkedIn & Instagram.
Account Set-up
- Keyword research
- Audience planning
- Account structure planning & idea generation
- Shopping feed setup and optimisation
- Ad copy creation
Account Management
- Day-to-day account checks
- Bid management and campaign adjustments
- Analyse campaign performance and key on-site metrics using Google Analytics
- Experience running Search query reports
- Audience analysis
- Analysing and reporting on campaign data
- Identify challenges and devising solutions
- Suggesting next steps to improve campaign performance
- Auditing accounts if required