Description:
As a Performance Marketing Manager at Salesforce, you will play a pivotal role in shaping our digital marketing efforts and achieving key performance indicators (KPIs) critical to our success. You will lead the development, execution, and optimization of our paid digital media initiatives across various channels. In addition, you will manage relationships with internal and external stakeholders, ensuring alignment and collaboration across all facets of our marketing ecosystem.
Key Responsibilities
- KPI Management:
- Ensure the achievement of key KPIs necessary for meeting organizational targets.
- Paid Digital Media Strategy:
- Lead the development, execution, and optimization of paid digital media campaigns, including display advertising, paid search, paid social, and other relevant channels.
- Construct media plans for quarterly and yearly budget allocations.
- Oversee campaign performance and continually optimize all performance marketing channels to meet our attainment goals.
- Collaborate with the Performance Marketing Senior & Analyst and agency partners (JellyFish/DWA) to drive campaign success.
- Stakeholder Management:
- Build and maintain relationships with internal and external stakeholders, suppliers, and third parties.
- Facilitate cross-functional collaboration among departments and functions to ensure a unified marketing approach.
- Act as the single point of contact for all performance marketing initiatives for the LoB/Industry/Segment/Regional marketing team.
- Keep stakeholders informed about live campaigns, their performance, ongoing tests, and areas for improvement.
- Integrate GTM (Go-to-Market) priorities into media plans and roadmap.
- Attend cross-functional meetings as a digital marketing expert.
- Best Practice Guidance:
- Provide best practice guidance and frameworks to stakeholders to enhance their digital maturity.
- Standardize and align digital practices across different marketing teams to drive collective success.
- Coordinate with Marketing Shared Services & CoE teams for successful campaign execution.
- Leadership Alignment:
- Meet with LoB/Industry/Segment/Regional leadership to ensure alignment of priorities.
- Participate in bi-quarterly and quarterly reviews to facilitate feedback flow.
- Educate Marketing and Sales Development teams on the impact of digital efforts.
- Budget Management:
- Support leadership in the strategic planning process for paid media campaigns and budgets.
- Assist in digital strategy communication through presentations.
- Provide projections for key KPIs.
- Contribute to content planning.
- Vendor Management:
- Identify new vendors and customer engagement channels to effectively reach prospects and customers.
- Strategically manage vendor relationships, including Google and LinkedIn.
- Analytics and Reporting:
- Track, measure, optimize, and report on campaign analytics and ROI.
- Oversee annual and incremental budgets, and report on the effectiveness of spend.
- Utilize strong analytical skills to evaluate performance across all channels and provide actionable insights.
- Leverage storytelling to communicate performance across paid media channels.
Qualifications
- Proven experience in performance marketing, with a focus on digital media.
- Strong analytical and data-driven mindset.
- Exceptional communication and stakeholder management skills.
- Proficiency in digital marketing tools and platforms.
- Vendor management experience, particularly with Google and LinkedIn.
- Strategic thinking and problem-solving abilities.
- Budget management and reporting skills.