Description:
We are looking for talented and ambitious performance marketers to support our Home Broadband team in ensuring that our broadband offers are effectively targeted to potential customers, with an engaging and seamless customer journey that drives sign-ups and conversions.
The Performance Marketing Executive will assist with the planning and execution of performance marketing campaigns focused on Home Broadband, connecting with consumers, driving response, and contributing to customer acquisition.
You'll support the development of performance marketing creatives for Home Broadband across both offline channels (DRTV, radio, press, door drops, etc.) and digital channels (search, social, display), as well as assist with our owned channels such as website banners and customer communications.
You'll contribute to the execution of marketing activities, assisting with creative development, media planning, and tracking campaign effectiveness. You will help optimize our marketing strategies to achieve Home Broadband commercial targets.
The role supports key initiatives to help bring our broadband offers to market, contributing directly to our commercial objectives and growth within the Home Broadband sector.
Responsibilities Of The Performance Marketing Executive Include
- Assist in implementing marketing strategies for Home Broadband within various LOB working groups, ensuring comms requirements are supported and aligned with business goals.
- Support the development of sales-driving creative across various media and channels specific to Home Broadband, working with creative agencies and internal teams on production timelines, quality, and cost management.
- Assist with media planning and budget tracking for Home Broadband performance marketing campaigns across different channels.
- Collaborate with the brand and retail marketing teams to deliver effective, integrated Home Broadband marketing communication plans.
- Help monitor campaign performance and report results against key objectives, such as sign-ups, conversion rates, and lead generation. Provide feedback to identify areas for optimization in Home Broadband marketing efforts.
The Successful Performance Marketing Executive Will Have
- Some experience in communications planning, creative development, or media execution, with a focus on supporting campaigns for Home Broadband or related industries.
- Experience or familiarity working with creative or media teams to support the delivery of Home Broadband marketing campaigns.
- Basic understanding of media budgeting and cost management with a willingness to develop numerical skills specific to Home Broadband marketing.
- Creative thinker with a problem-solving mindset, eager to learn and adapt to new trends in Home Broadband performance marketing.
- Analytical mindset - an interest in working with data and insights to inform marketing decisions specific to driving Home Broadband sign-ups and customer retention.
- Curiosity about the modern media landscape and an understanding of how different channels drive business outcomes, with a focus on learning and development in digital and social media marketing for Home Broadband.
- Good communication and stakeholder management skills, particularly in Home Broadband product marketing.
- Home Broadband or telecommunications experience is a plus but not required.