Paid Search Account Manager

Description:

The role exists within Mindshare Channels & Solutions to support a growing team Paid Search specialist team. We are looking for an experience Paid Search Account Manager who will play an instrumental role in further developing our offering by taking ownership of the ongoing client engagement, managing a team of Paid Search SAEs and AEs and support the Account Director to implement the strategic vision of the account and team. In this role, you will also work closely with other sister agencies in the network, creative agencies, data teams, PR etc.

The Ideal Candidate

The candidate will report into the Paid Search Account Director. Working within the Paid Search team, they will be integral to achieving client goals, and the development and optimization of Paid Search activity as part of integrated multi-channel campaigns. The ideal candidate will be expected to use their own initiative to manage Google and Bing campaigns via extensive use of bid management platforms. You will be expected to champion the Mindshare Channels and Solutions best practice approach to delivering campaigns, multi market strategy coordination and communication. You will lead by example, taking responsibility for the guidance and development of junior members of the team.

Essential Criteria
 

• Exceptional hands-on Paid Search experience and comprehensive knowledge of best practice
• Experience supporting, developing, and mentoring junior team members
• Experience managing Brand and DR campaigns, optimising accounts to achieve performance targets
• An expert in developing and implementing audience strategies to optimise Paid Search campaigns
• Experienced in applying bid rules, buying methods and automation to optimise and complement campaign management tasks
• Proficient in using advance features available within the native and 3rd party Paid Search platforms (SA360/Marin/Kenshoo etc.) and tracking platforms like GA, DoubleClick and Adobe Analytics
• Able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats etc.) and present these back internally and to clients
• Aware of how Paid Search can integrate with other digital and offline channels
• Able to devise a testing approach/roadmap delivering statistically significant results and insights
• Experience working with client leadership, developing day to day client relationships
• Analytically minded with very good attention to detail, able to identify trends in large data sets
   

Desirable Criteria
 

• Language skills - preferred fluent German
   

Responsibilities

Delivering client performance
 

• Leading the planning, creation, and on-going management of Paid Search campaigns
• Carrying out health checks on the accounts to ensure they are set up and running as per Mindshare best practice
• Proactively performing regular optimization of accounts, monitoring market changes and identifying development opportunities
• Creating and leading the execution of development and testing plans including media owner betas where possible
• Preparing presentations and leading client calls and face to face meetings
• Working with the AD to devise campaign strategy and translate this into campaign delivery