Paid Media Manager

Description:

An exciting opportunity has arisen with a growing retail business launching a new brand, who are seeking a Paid Media Manager to join their team in a newly created position. This role is designed to take ownership of digital advertising campaigns for multiple brands within the company, aligning paid media strategies with broader e-commerce objectives.

As a Paid Media Manager, you will be responsible for planning, executing, and optimising performance-driven campaigns across major platforms like Google, Facebook, Instagram, and TikTok. Working in tandem with Magento 2, you will ensure seamless integration of campaigns with e-commerce strategies to drive ROI. The role requires a results-focused mindset, strategic planning ability, and solid digital advertising expertise.

Key Responsibilities:

• Design and execute paid media strategies across several brands aligned with their e-commerce goals.

• Manage and optimise campaigns on platforms including Google Ads, Facebook, Instagram, and TikTok.

• Collaborate with creative teams to generate compelling ad creatives.

• Perform in-depth audience segmentation, keyword research, and competitive analysis.

• Report on campaign performance with tailored insights for each brand.

• Effectively manage and allocate media budgets.

• Monitor market trends and adapt campaigns with innovative strategies.

• Integrate paid media efforts with Magento 2 platform for optimal e-commerce synergy.

Ideal Candidate Profile:

• Proven background as a Paid Media Specialist managing multichannel campaigns.

• Familiarity with Magento 2 or previous experience in an e-commerce or digital agency environment.

• Strong analytical skills with a focus on ROI and performance metrics.

Working Hours: 37.5 hours per week
Location: Hybrid – based in Batley

Benefits Include:

• Competitive salary (up to £45,000 DOE)

• 22 days’ holiday plus statutory holidays (increasing to 25 with service)

• Annual discretionary bonus (with qualifying period)

• Contributory pension scheme

• Westfield Health cash plan (including cashback on optical, dental, physiotherapy, etc.)

• Westfield Rewards and discounts (e.g. M&S, gym membership)

• Health Assured Employee Assistance Programme (emotional support, fitness advice, personal coaching, etc.)

• In-store colleague discount

• TransaveUK partnership for savings & loans

• Surprise and delight events (e.g. Fish & Chip Day, ice-cream, Christmas lunch)

• Free onsite parking