Paid Media Manager

Description:

This role sits in our Cambridge office within our Demand Generation Activation team, reporting to the director of digital activation. We're a team of digital marketing experts who help bring Arm's marketing campaigns to life. We have channel expertise in media planning and buying, SEO, and data analytics. You'll be joining as a resident expert in paid media strategy and execution.

You will work closely with colleagues in digital automation, demand generation & campaigns, and sales enablement to create and implement media plans together with activation team colleagues.

Responsibilities

Creating and implementing media plans for brand, developer, market-specific and account-based campaigns. We use multiple channels including PPC (Google, Bing, Quora), paid social (LinkedIn, Reddit, Meta), content syndication and media buying with both big household name publications and niche market-specific publications.

The role involves
 

• Turning briefs from our campaign and sales enablement teams into strategic media plans that deliver against objectives.
• Building and running PPC and paid social campaigns
• Providing campaign managers and the creative team with best practices for creating engaging ads for our channels.
• Collaborating with teams across our marketing organization, including our data analysts and marketing automation teams on reporting and lead management.
• Building relationships and booking media with key publications for brand, developer, and each of our key lines of business, including IoT, automotive, client, infrastructure.
• Exploring and testing new channels and opportunities to help us reach our key audiences.
   

Required Skills And Experience

We're looking for someone with at least 4 years’ experience in paid media roles including
 

• Media strategy and planning
• Paid search and paid social execution and optimization across a range of paid channels such as Google Ads, LinkedIn, Meta, and Reddit.
• Budget management
• Strong stakeholder communication and management skills
• Experience in a fast-paced environment where change is frequent and comes with ambiguity