Description:
In this newly created role, we are looking for an Outcomes Planning & Buying Manager who will work with our UK agencies and technology partners to provide best-in-class Outcomes brief responses alongside leveraging buying platforms to deliver meaningful and cost-efficient outcomes for our clients.
Planning
The core responsibilities are described as follows:
- Education and thought leadership across OMG UK agencies, evangelizing the Outcomes capability, building advocacy and understanding of the Outcomes product. In the form of ongoing meetings, workshops presentations.
- Client / agency brief responses, working with Outcomes technology partners to define the best route and plan to delivering a given outcome.
- Building rapport and trust with clients. Whilst the agency will hold the client relationship,there will be opportunity to have direct client conversations.
- Outcomes UK product strategy provision of opinion and ideas to feed into the product development roadmap.
Buying
- Management of campaigns in DSP (s) Campaign set up as per media plan, pixel generation, trading, optimization and delivery. PG and Deal ID deployment, SPO, performance reporting
- Excellent understanding of digital ad tech platforms that focus on ad server, analytics and attribution services, and how they connect to both programmatic and direct IO display activation.
- Communicate advanced programmatic strategies, bidding mechanisms and levers within a programmatic platform for external and internal stakeholders.
- Ability to challenge and set realistic KPIs for appropriate measurement across multiple DSPs, formats and strategies.
- Promotion of best-in-class output within team across day-to-day activation – including best practice adherence and quality assurance measures.
- Troubleshoot and optimise key performance drivers to remove obstacles to delivery and implement potential solutions across multiple platforms.
- Management of projects to deliver best commercial and client outcome.