Description:
The Marketing Officer provides support for our company marketing, communications and sales activities. This role encompasses creative, analytical, digital, commercial and administrative responsibilities. Reporting to the Marketing Director, the Marketing Officer works closely with colleagues in sales and operations.
The role focusses on 5 main areas:
Website(s)
- Maintain the website for Visiativ UK – ABGI, Innova, IFTC, Braithwaite
- Manage the website CMS (Wordpress), working with developers to ensure it is meeting the needs of the organisation
- conduct site audits to identify issues
- create and implement content schedules
- analyse analytics data to identify trends and opportunities
Social Media
- Manage social media marketing campaigns and day-to-day activities
- Act as business champion for Linkedin (best practise and adoption)
- Create, curate, and manage all published content
- create and implement content schedules
- analyse analytics data to identify trends and opportunities
- manage Visiativ UK Youtube channel
Events
- Manage the co-ordination of company events, exhibitions, and tradeshows.
- support the sales team with promotion of events via website and social
- attend events, as and when needed to support the team
Data
- Create lists for marketing campaigns
- Maintain marketing database
In-house marketing support
- Testimonial and Case Studies Champion
- Maintenance of marketing related calendar of events
- Maintenance of marketing collateral library
Competence, Experience & Skills
- Excellent written and verbal communications skills.
- A passion for design
- Excellent organisational skills.
- Ability to work as part of a team with the desire to put forward independent ideas.
- Self-motivated, proactive and willingness to ‘go the extra mile’.
- Experience with CRM platforms (ideally Salesforce) – 12 months +
- Good knowledge of Wordpress– 12 months +
- Good knowledge of Hootsuite – 12 months +
- Knowledge of Adobe Creative suite would be a bonus!