Marketing Manager

Description:

In October, Underbelly opened it’s first permanent home, Underbelly Boulevard Soho. It’s a very exciting journey in the company’s history and the chance for an experienced marketer to make a dent in the West End theatre and hospitality landscape. Underbelly Boulevard is a venue encompassing a bar, restaurant, and performance space, open all day, 7 days a week.

We are looking for a Marketing Manager to work alongside Underbelly’s Head of Marketing and Social Media Officer to manage the marketing strategy and rollout of this new venue. You will manage and be the first point of contact for all show marketing as well as the restaurant and bar.

Within this role, you’ll work across specific Underbelly Productions within the building and where priorities allow, some events and productions external to Underbelly Boulevard. You’ll be an integral part of our marketing team, working alongside and managing permanent and temporary team members.

Responsibilities include developing the campaign, budget management, deals with ticket agencies, poster designs and rollout, paid media planning and tracking, emails to Underbelly mailing lists, website management, brand partnership implementation, PR management and more depending on the campaign. You’ll be the key point of contact alongside the head of marketing and programming team for agencies – media, design, PR – and any producers and stakeholders involved in the project.

We are looking for someone creative, diligent and a self-starter. There will be aspects of this role where you will be the main strategic lead, but there are also times when you need to look after the nitty gritty tasks. No two days will be the same.

KEY RESPONSIBILITIES

• Strategically developing full-scale marketing campaigns based on ticket and footfall targets, set budget and timelines.
• Attend regular meetings with internal and external teams to ensure the marketing campaigns are performing to their maximum capacity.

· Continue to develop the new brand including the relevant framework and guidelines.

· Growing the Underbelly Boulevard owned channels, creating a strategy for this

· Working with the press team to amplify earned media.

· Working with shows to maximise their coverage across Underbelly Boulevard marketing.

· Manage the venue website.

· Collaborating on social media platforms.

· Maintaining onsite signage of the venue and creating assets in-house using Adobe Creative Suite where required.

· Attending regular meetings with venue teams to ensure exemplary running of the space including box office, bar, restaurant, venue management, venue hires and technical staff.

· Working with external agencies and the wider Underbelly team on Underbelly produced shows, including our in-house programming department.

· These campaigns include developing campaign and audience strategy, budget management, deals with ticket agencies, poster design and rollout, paid media planning and tracking, brand partnership implementation, photoshoot and media moment management and more depending on the campaign.