Description:
As the Marketing Manager, you will report to and work directly alongside the CEO and will be responsible for developing and executing marketing strategies to promote the brand, products, and services. This role involves leading our marketing executive, managing campaigns, analysing market trends, and ensuring the brand's consistent presence across various channels.
Key Responsibilities
- Develop and implement comprehensive marketing plans and strategies to increase brand awareness, drive customer acquisition, and boost sales.
- Collaborate with senior management to align marketing goals with overall business objectives.
- Monitor industry trends, competitor activities, and customer feedback to adapt and optimize marketing strategies.
- Plan and execute marketing campaigns across various channels, including digital, social media, email, events, and partnerships.
- Oversee the creation of compelling content, visuals, and marketing materials that resonate with our target audience.
- Track and analyse campaign performance, adjusting strategies to maximize ROI and engagement.
- Lead, mentor, and manage the marketing executive.
- Manage 3rd party graphic designers, copywriters, and digital marketing specialists.
- Set clear goals and expectations, providing guidance and support to achieve marketing objectives
- Ensure consistent brand messaging, voice, and visual identity across all marketing channels.
- Maintain brand integrity and uphold the company's reputation through effective communication.
- Conduct market research to identify consumer trends, preferences, and competitive landscape.
- Use data-driven insights to refine marketing strategies and product positioning.
What are we looking for?
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in marketing, preferably in the beauty, grooming, or fashion industry.
- Strong leadership and team management skills.
- Creative thinker with a passion for storytelling and brand building.
- Excellent analytical and problem-solving abilities.
- Proficiency in digital marketing tools and analytics platforms.
- Exceptional communication and presentation skills.