Marketing Manager

 

Description:

An exciting opportunity for a pro-active Marketing Manager to join an enthusiastic team working in a tourism-based business based in the Scottish Borders.

 

About Us:

 

Unique Cottages is a leading independent holiday letting company based in Scotland, offering a diverse portfolio of charming holiday properties across the picturesque landscapes of Scotland. We take pride in providing unique and unforgettable holiday experiences for our guests.

 

Job Summary:

 

Unique Cottages seeks a Marketing Manager with a positive outlook, who enjoys teamwork, and a drive to contribute to our success.

 

Unique Cottages market to both a consumer market seeking unforgettable holiday experiences and holiday property owners who require a professional letting agency that offers a personal touch.

 

While experience is valued, we welcome applications from individuals with less experience who are highly motivated and possess enthusiasm and eagerness to learn.

 

Responsibilities:

 

·        Digital Marketing Strategy: Develop and implement comprehensive digital marketing strategies to increase brand visibility, drive traffic, generate bookings and attract new property owners.

 

·        Brand Development: Enhance and maintain the Unique Cottages brand, ensuring consistency across all channels and materials.

 

·        Content Creation: Oversee and contribute to the creation of engaging and SEO-friendly content for our website, social media, and other marketing channels.

 

·        Campaign Management: Plan and execute effective marketing campaigns to promote our cottages and highlight the unique attractions of Scotland.

 

·        Collaboration: Work closely with cross-functional teams, including Business Development, Customer Service, and Property Management, to align marketing efforts with overall business goals.

 

·        Analytics and Reporting: Utilise analytics tools to measure the performance of marketing campaigns and marketing activity in general and make data-driven recommendations for continuous improvement.

 

·        Market Research: Stay informed about industry trends, customer preferences, and competitor activities to identify new opportunities for growth.

 

A degree of flexibility in the role will be required from time to time as new opportunities arise e.g., potentially working with other tourism bodies and/or tourism events that will benefit the continued growth of Unique Cottages.

 

Qualifications and Experience:

 

• 3-5 years experience in a marketing position executing all (or a degree) of the role responsibilities.
• Understanding of digital marketing and brand management.
• Understanding of SEO principles and best practices.
• Excellent communication and collaboration skills.
• Creative thinker with a strategic mindset.
• Ability to create a degree of marketing content (can be written and/or visual).
• A positive can-do attitude and eagerness to learn.
• Knowledge of the travel and hospitality industry is a plus.