Description:
This is an exciting opportunity to join a market leader in B2B publishing and conferences as a Events Marketing Manager. The successful candidate will be responsible for developing and implementing successful marketing campaigns for a high-value global portfolio of international Conferences & Events, within the Global Financial sector.
There will also be opportunities to travel to these events in the US, Middle East, Europe and Asia (c3 times per year on average).
Requirements:
- Ideally 2+ years of B2B Events marketing experience, preferably within financial or professional (or any other B2B) services industries
- Demonstrates effective collaboration with other brands/teams and embraces new ideas, systems, projects or processes
- Confident decision maker, with the ability to assess opportunities and risks and flag these to your line manager
- Track record of successfully designing and delivering multi-channel marketing campaigns
- Experience using some of Marketo, Salesforce, Sprinkler, LinkedIn, Twitter, CMS systems, Canva, basic Photoshop, HTML creation
- Working knowledge of Excel and Google Analytics
- Experience in the commercialization of events including launch events
- Ability to work closely with sales and align marketing strategy to commercial objectives
- Thorough knowledge of customer analytics and ability to convert data into meaningful insight
- Experience managing and developing high-performing marketing plans/projects. With complete post event/project reporting.
- Willingness to develop knowledge both within the marketing discipline and the industries we serve
- Experience in digital marketing techniques and channels
- Establish a data-driven approach to strategic and tactical decision making
- A proven record of testing, measuring and evaluating marketing channels to optimise spend and demonstrate ROI
- Strong communication skills with the ability to articulate performance metrics, challenges and opportunities to the event project team
Reporting to the Head of Marketing your responsibilities will be to:
- Implement and project-manage high calibre, coordinated marketing campaigns for multiple conferences - including both free delegate and paying delegate campaigns
- Utilise digital and non-digital channels including but not limited to email, social media, telesales projects, search and SEO and content marketing, working with digital marketing specialists
- Consider new ways that we can improve and innovate with every event marketing campaign, collaborating and initiating projects with the marketing team
- Devise, implement and manage strategies to increase conversion of prospects and return of attendees
- Work closely with other internal teams such as operations and production where relevant to coordinate event marketing deliverables
- Work with and coordinate deals or contras with external suppliers, media partners and PR agencies
- Build and manage databases, ensuring to keep data up to date, targeted and relevant for every event campaign. This will involve regular use of the CRM system and excel
- Use intuitive lead-generation techniques for data capture of new prospects
- Manage and control the marketing budget for each campaign
- Produce a post conference campaign analysis for each event using relevant analytics tools to track performance
- Balance multiple priorities, updating stakeholders on progress and expected delivery
- Work with the Head of Marketing to develop the social media strategy and use of systems such as Sprinklr across the brands, acting as a social media champion.