Marketing Manager

Description:

You will manage and implement brand marketing initiatives, including developing and implementing the brand marketing plan, brand marketing communications, and advertising and promotion in conjunction with the Business School’s appointed marketing agency. You will have responsibility for Henley’s brand guidelines and working closely with the marketing agency will keep these relevant and up to date. Working closely with the other marketing managers, you will ensure all communications are on brand and convey Henley’s values.

You will also implement the marketing plan to promote the Executive MBA (or programme as required) and support recruitment targets. Create effective and targeted marketing solutions that drive an increased enquiry and lead pipeline and effective conversion techniques - that are appropriate for the Henley brand and positioning.

You will need to have skills and experience relating to:

• 
  Brand marketing and product marketing
• Content production and copywriting
• An understanding of the creative process
• Excellent communication skills
• Leadership skills
• Stakeholder management
• Ability to work at pace and to demanding deadlines
• Planning and organisation skills
• Strong attention to detail