Marketing Executive

Description:

Service Works Global (SWG), a leading international provider of facilities, property, and workplace management software, is looking for a Marketing Executive to support marketing strategy implementation and drive lead generation. This role involves collaborating with the Marketing Manager and Senior Marketing Executive on diverse tasks across digital marketing, content creation, events, and campaign management.

Key Responsibilities:

Content Creation:

• Write compelling copy for various media and audiences.

• Design artwork for product literature, promotional materials, and internal communications in line with branding guidelines.

• Create templates in MS Office for business-wide use.

• Update and maintain website content to support SEO and lead generation.

• Maintain brand integrity and ensure consistency across all marketing materials.

• Assist with PR and media relations.

• Support in the production and editing of product and corporate showcase videos.

Campaign Management:

• Collaborate with Marketing and Sales teams to develop and execute lead generation campaigns.

• Develop and manage email campaigns using HubSpot, ensuring effective follow-ups with sales.

• Track campaign performance and lead conversion using HubSpot and Dynamics CRM.

• Maintain and update client and prospect databases in HubSpot.

• Assist with the creation and management of Pay-Per-Click (PPC) campaigns.

Event Management:

• Support in the organization of internal and external events (exhibitions, seminars, webinars, user groups, company events).

Additional Responsibilities:

• Create customer surveys, analyze feedback, and support customer satisfaction initiatives.

• Assist in internal communications programs.

• Support SEO and website performance initiatives.

• Assist the Group Marketing Director with trademark administration.

• Monitor and report on market competition.

Requirements:

• Excellent English writing skills (copywriting, proofreading) with attention to detail.

• Strong organizational and planning skills.

• Clear communicator (both written and verbal) with strong interpersonal skills.

• Experience in digital marketing, including email campaigns, digital ads, and social media.

• Ability to work independently and in a collaborative team environment.

• Proficiency in MS Office and ideally some knowledge of Adobe Creative Cloud.

• Comfortable working under tight deadlines in a fast-paced environment.

What SWG Offers:

• Competitive salary

• Performance-based bonus (non-contractual)

• Pension scheme

• Life assurance

• Vitality Health Insurance

• Global mobility opportunities

• Investment in training and career growth

• Access to discount schemes with major retailers