Description:
Rathfinny is seeking a full-time Marketing Executive to support the growth of our luxury global wine brand and Sussex wine tourism business.
Rathfinny Wine Estate is one of the most admired producers of English Sparkling wine and its wine tourism business in East Sussex is regularly listed as one of the country’s best wine experiences. Being a part of the Rathfinny marketing team offers a rich and varied experience and an opportunity to develop a career in the rapidly developing English wine industry. The role will include promotion of Rathfinny sparkling wine through brand and trade marketing as well as promoting the hospitality wine tourism business.
We are looking for an exceptionally organised Marketing Executive with a particular passion for wine to join our small and agile in-house marketing team. Reporting into the Digital Marketing Manager and working closely with the Marketing Director, you will take a largely executional role, supporting the marketing strategy and activities, creating content, and oiling the wheels of the everyday marketing functions.
The reputation of Rathfinny is built on a consistent commitment to quality, attention to detail and family values, so you will be fastidious about maintaining brand guidelines. You will have new and thoughtful ideas for building brand awareness and a perfectly balanced interest in both creative ideation and data driven thinking.
You will be able to work effectively on your own from time to time, as well as take an active input in the marketing team, support other departments where necessary and contribute to the success and positive culture of the wider business.
The role will be based at Rathfinny Estate in East Sussex, although working from home is available at least one day a week, with occasional travel to London. It is a permanent role. Competitive salary depending on experience + Staff Discount + Private Medical Insurance.
KEY RESPONSIBILITIES
Campaigns
- Support the marketing team with the planning and execution of the marketing strategy, assisting with pitching and developing comprehensive and creative marketing plans and activities for both brand, trade, and Estate campaigns to help support the wider business objectives. Working alongside the Digital Marketing Manager to measure and report on the success of campaigns.
- Executing 360 marketing campaigns aimed at communicating our brand message. This means taking responsibility for managing the global marketing calendar ensuring all aspects speak to our brand pillars, delivers a positive brand experience, engages, and grows our audience, encourages advocacy, and supports commercial objectives. At times this will involve liaising between departments, external agencies, trade partners, suppliers and ‘managing up’ within the team to hold account for deadlines and deliverables.
- Assist with developing and delivering launch plans for new product releases and seasonal wine tourism activity.
- Help organise and deliver events at the Estate and with our on and off-trade partners nationally.
- Assisting with the creation and production of pitch presentations for partnerships and activations.
- Assist on video shoots, photography shoots and events for brand activations whilst upholding brand guidelines.
PR
- Assist the Digital Marketing Manager in handling media requests for information about the wines and Estate. Responding to everyday press call outs in a timely manner.
- Monitor and record all printed and online press coverage. Keeping our press clipping database and press contact lists up to date.
- Organise and support press events.
- Writing ad hoc press releases and distributing to key press.
REQUIREMENTS
- 3 years minimum marketing industry experience is required in a similar role.
- Good understanding of the core marketing disciplines and what each can deliver.
- Passionate about wine and with an experience of (and a passion for) premium and luxury brands.
- A WSET qualification is desirable but not essential. Other wine qualifications and wine interests will also make you a compelling candidate.
- Organised – able to effectively manage your own projects/tasks of varying complexities, meet deadlines and work well under pressure. The Rathfinny marketing team operates a blended working model, combining remote working with regular meetings, so you must be able to work without constant supervision.
- Detailed and consistent – have a strong eye for detail and consistency and the discipline to ensure that all work conforms to brand guidelines.
- Excellent spoken and written communication skills, particularly in creative copy writing and ability to adopt the brand tone of voice and adapt it towards different marketing channels.
- An ability to work closely, supportively, and flexibly with other staff members.
- Familiarity using a CMS, preferably WordPress.
- Familiarity editing an ecommerce site, preferably WooCommerce.
- Familiarity using social media scheduling tools such as Hootsuite or Later.
- Familiarity with using email marketing platforms, preferably Campaign Monitor.
- Experience with a press clipping service, preferably Vuelio.
- Proficient in using GA4.
- Competent computer skills, use of Microsoft office suite, including Excel.
- Use of image editing software, such as photoshop is an advantage.