Marketing & Content Lead

Description:

Your key responsibilities will include:

• Working closely with the Head of Marketing to develop and deliver engaging and effective marketing that encompasses personalised content, events and roundtables – all driving awareness and engagement while deepening our client relationships

• Helping to manage our team planner and pipeline of work, including all marketing and sales material, prequalifications, campaigns and events

• Telling the BAM story to our clients in a personalised, timely, relevant way through all of our marketing material – using headlines that resonate and collateral that lands at the right time

• Supporting the Client Account Leads/Directors and BAM leaders to bring our client strategies to life through account-based marketing activities, branding advice and prequalification support

• Planning and developing wider marketing and sales content, activities and events, working closely with the Head of Marketing and the Communications team

• Advice and support on final formatting and production of marketing and sales collateral, maintaining oversight of documents and content produced by the team to ensure consistency

• Collaborating cross-functionally across the business to ensure the brand is brought to life across different client touchpoints

• Being a brand ambassador and bringing others along on the journey to sell the company better

• Helping measure the effectiveness of campaigns and collateral – using tools such as CRM and Dynamics 365 Marketing

• Collaborating with internal stakeholders, including Communications and Graphics, to ensure alignment with corporate communications and bids/tenders

Who are we looking for?

• Proven experience in a marketing, branding or content role - including involvement working with business leaders and clients

• Strong experience using Adobe Creative Cloud (InDesign, Photoshop, Illustrator and Acrobat) and MS packages – with examples to demonstrate

• Knowledge of current trends in presentation of bids/proposals, graphics and marketing - including experience and interest in developing infographics

• Experience in production of bids and proposals with demonstrable evidence of producing high quality, work winning writing to demanding deadlines, complying with the requirements of a style guide

• Experience in assessing and planning resource requirements, including coordinating various internal stakeholders and external support

• Excellent communication skills (written and spoken) to present clearly and concisely

• Formal degree-level (or equivalent) qualification in Marketing, Graphic Design or related field (preferred but not essential)

• Experience in MS packages – with examples to demonstrate – particularly focused on presentation and publishing

• Capability to edit and proofread the work of others

• Good knowledge of the infrastructure contracting sector (preferred but not essential)