Marketing Content Creator

Description:

Our “Feel Good Again” philosophy is embraced in all aspects of the hotel, from guest experience to crew wellbeing. Every crew member is an essential and valued part of the Resort team and everyone has a part to play. Living well is a core philosophy at St Michaels and the Resort offers a range of benefits and ongoing support to its crew.

ROLE OVERVIEW

The Marketing Content Creator is a key member of the St Michaels marketing team, responsible for creating digital content to be used across owned and paid digital channels.

This includes planning, scheduling and creating content for use across organic and paid social media channels, in line with the social media strategy.

The role will lead in content creation for the whole resort (covering Rooms, Food & Drink, Meetings & Events, Health Club & Spa) in order to produce engaging campaigns that increase engagement, grow audiences and ultimately help to increase revenue across all markets and segments.

DUTIES & RESPONSIBILITIES

· SOCIAL MEDIA:

• Own and grow the St Michaels social media channels, planning and delivering content that plugs into the Marketing strategy and drives clear digital growth.
• Deliver content that closely matches our brand identity, audience personas and tone of voice.
• Produce a monthly report on organic social media.
• Monitor social media comments and interaction on a daily basis ensuring the public receive timely responses and are signposted accordingly for further engagement.
• Research and keep on top of latest social trends, providing ideas and opportunities to grow followings.

· CONTENT:

• Champion the creation of new image and video content, working with third parties when relevant to deliver a continuous programme of new content.
• Assist in image and video selection for other digital and print campaigns.
• Provide copywriting support to cover the website and print articles.

· PR & INFLUENCERS:

• Research and lead on influencer visits alongside the St Michaels PR agency, ensuring influencers are in line with brand identity and audience profiles.
• Work closely with our PR agency to deliver a year-round calendar of influencer and media stays in line with our PR strategy.