Marketing Consultant

Description:

We are seeking an experienced Marketing Consultant to join our team on a contract basis. This role will be based out of our York, UK location, and candidates must have legal authorisation to work in the UK.

You will focus on creating and deploying multi-channel lead generation campaigns targeting International Schools and education/edtech publishers in the UK and other global locations. This role is perfect for someone with a strong marketing background who can collaborate with our Sales and US-based Marketing team to drive impactful campaigns.

Key Responsibilities:

· Develop and implement multi-channel lead generation campaigns, including digital, email, social media, and content marketing strategies.

· Collaborate closely with the Managing Director (UK), Sales and US Marketing teams to align on objectives, and ensure brand integrity and consistent messaging across campaigns.

· Manage list acquisition, segmentation, and GDPR compliance, with proficiency in tools such as Zoominfo and Salesforce.

· Execute email marketing campaigns, including audience targeting, content creation, and performance tracking.

· Oversee WordPress website update recommendations, collaborating with the webmaster and US marketing team to make updates as needed to support campaigns.

· Track, analyse, and optimize campaign performance to maximize ROI and lead conversion.

Requirements:

· Proven experience in marketing, specifically in lead generation and campaign management.

· Familiarity with the education sector, particularly International Schools and edtech publishers, is highly desirable.

· Strong knowledge of GDPR regulations and list management best practices.

· Proficient with marketing tools such as Salesforce, Zoominfo, social media platforms, and email marketing software.

· Experience with WordPress websites and templates for content updates.

· Strong communication skills and ability to work independently, with regular updates to the Managing Director, UK.