Marketing & Communications Officer

Description:

The Marketing and Communications Officer (MCO) Content will report to the Head of Content & Strategy within the Marketing and Communications team.

The MCO will also work very closely across the Marketing and Communications team, including with Creative and Customer Experience. They will support the development and delivery of overall marketing campaigns and content plans to reach audiences, engage users and deliver on each level of the marketing funnel, working closely and collaboratively with teams across the organisation.

For this role we are looking for a candidate with previous experience working in a marketing department. The ideal candidate will understand how to deliver marketing activities that meet objectives and how to measure the performance of their marketing activities. We are also interested in hearing from confident individuals who would feel comfortable in front of the camera representing and promoting our brands.

Main Duties and Responsibilities:

• Researching, planning, writing, editing and posting content that is engaging, clear, consistent and supports individual marketing campaigns, objectives and activities across all brands.

• Deliver on required tasks, plus suggest new approaches, within the Content and Strategy workstream of the Marketing team for promotional, informational or customer experience purposes.

• Deliver on content development, copywriting and execution across various forms of communication and channels, including: email, blog/news, printed media, paid advertisements, social media and website copy.

• Work collaboratively with our Creative team to produce engaging creative assets that support our marketing campaigns, including video.

• Efficiently maintain website content to ensure consistent brand voice and operational excellence, including creating, auditing and optimising content for search engine optimisation.

• Manage diverse social media accounts (LinkedIn, Facebook, Instagram), including creating and scheduling content and engaging with followers to build brand loyalty.

• Coordinate and execute engaging email marketing campaigns, including regular customer email communications and marketing automations in conjunction with senior marketing officers.

• Support business development, customer experience and corporate communications by delivering on content activities such as internal communications.

• Analyse and report on regular content marketing activities and projects/campaigns.

• Stay updated on best practices and conduct research to support content development, identifying new trends, competitor actions and news that would enhance our offering in these departments.

• Any other marketing or communications activities or duties that may arise.

• Work across the organisation and department to support and deliver on workstreams, projects and tasks as required.