Marketing And Communications Lead

Description:

We are seeking a dynamic and experienced Marketing and Communications Lead to join our award-winning team. The successful candidate will play a pivotal role in driving the organisation's marketing and communication strategies, managing a team, and collaborating with external partners to enhance our charitable support and packages of care.

The Opportunity
As the Marketing and Communications Lead, you will lead our marketing efforts, managing a dedicated team and collaborating with external partners. You will be responsible for developing and executing comprehensive marketing and communication strategies to secure charitable support and packages of care. This role requires the ability to work with existing processes and brand guidelines while bringing innovation and improvements to our marketing initiatives.

Key Responsibilities:
• Recruit, manage and mentor a team, including the Marketing Officer, Marketing Apprentice, Social Media Apprentice, and collaborate with the SEO provider.
• Develop and execute marketing campaigns, ensuring alignment with Organisational goals.
• Oversee stakeholder management, including supporters, volunteers, corporate partners, and event participants.
• Manage campaign and supporter databases, ensuring accuracy and data integrity.
• Develop new corporate partnerships with support from the department head.
• Promote the donated care program, reaching families with children facing complex health conditions.
• Manage a program of fundraising challenges and events together with the fundraising team.
• Conduct research to gain valuable insights into donor motivations, trends, and potential partnerships.
• Contribute to the development of marketing plans and evaluate their effectiveness.
• Create and maintain traditional marketing materials and mailing lists.
• Write award applications and, when possible, attend award events.
• Collaborate with the recruitment officer to amplify the employer brand and promote job opportunities.
• Work with the business development department to create compelling content that builds a case for support.
• Collaborate with an external website company to update and improve the charity's website.
• Manage charity social media accounts.
• Oversee data management, budgeting, and analytics.
• Ensure compliance with Marketing and Data Protection regulations.
• Address and solve problems within the role.
• Provide mentorship and coaching to junior team members.
• Pursue personal development as a marketing professional.

Qualifications:
• Bachelor’s degree in marketing, communications, or a related field.
• Proven experience in marketing and communications.
• Strong writing skills for traditional and digital platforms.
• Experience managing teams and collaborating with external partners.
• Proficiency in website content management systems.
• Familiarity with SEO best practices.
• Excellent Organisational and project management skills.