Marketing

Description:

Over 60 years ago, our founder, Hugh Stevenson, fell in love with flowers. He promptly put down roots in the heart of the New Forest and started growing house plants. By 2020, we’d long been pioneering growing orchids in the UK, but when the pandemic happened, everything changed. Faced with fields of composting orchids looking for love, we wondered whether there was a way to get those flowers straight into people’s homes. That’s how Love Orchids was born.

A year on, the company’s online houseplant business, Love Orchids, is now a permanent feature boasting revenue that bloomed from zero to over £0.5m in just 12 months. With a new-look Love Orchids website, rebrand and product range just launched, the firm now has plans to grow its business even further, promoting orchids as a long-lasting alternative to cut flowers.  We now need someone to take the lead on growing the brand and use all our amazing assets and work to date to expand further. We’re treating this business just like a start-up, no day will be the same and we are growing the whole time, this is a fantastic opportunity where someone can really make their mark and help actively develop a business and brand.

If your successful in this role we have no cap on where we can go together, you’ll be the person leading the charge for Love Orchids and if the business grows you can build a team around you to ensure you and we grow with it.

What you will do:

Marketing:

• Create and run marketing campaigns across all channel’s, ensuring content is on brand, engaging and relevant to our audience, using film, photography and written word to bring it to life
• Create effective PR campaigns to grow our database and increase sales
• Create and deliver effective targeted influencer campaigns to grow brand awareness
• Collaborate with sales teams to run campaigns to remove any excess orchids we may have grown
• Manage paid advertising campaigns on Googe and Facebook and Instagram, ensuring increase ROI for ad spend
• Grow partnerships and collaborations with like-minded business to help achieve growth
• Work and collaborate with our New Product Development (NPD) team to research latest trends and influence direction and style of new lines and products
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Customer Experience:

• Daily monitor and respond to all customer enquiries and queries, using existing tools (Gorgias) which automates responses, allowing you to deal with exceptions
• Present and share weekly results from customer feedback, being obsessive about improving the experience and reducing complaints and queries
• Problem solving and feeding into development team improvements to ensure Love Orchids web platform remains best in class.

Who you are:

• You have a business brain and thrive being challenged and finding solutions to problems
• You have an entrepreneurial mind set and want to work in fast paced environment taking a lead growing a business
• You may have existing marketing experience and experienced using Facebook Ads manager and Google Ad words to drive sales
• You may have experience working in sales or marketing businesses and are comfortable with marketing and sales processes, customer acquisition costs and tactics to grow market share
• Personable and highly coherent with great written English