Description:
The focus of this role is to develop, execute and measure account plans to drive uptake of GSK medicines and improve patient outcomes in haematology. Successful individuals will need to build trust and relationships with all relevant stakeholders across the territory to deliver on the account plan objectives. This includes collaborative, innovative development with customers to build mutually beneficial plans. You will lead engagements with top-tier Key Opinion Leaders and build networks with additional third parties such as professional societies that are relevant to the target markets. You will partner with marketing, medical and market access groups, as well as teams in business insights and intelligence, training, and compliance.
Haematology is an extremely important and high-profile area for GSK, making this role similarly high-profile in its successes. It’s a dynamic, fast paced therapy area offering real variety of experience, challenge, and knowledge, and is also highly competitive. Our Haematology products have a transformational impact on our patients and their loved ones, so this is a fantastic role for anyone passionate about transforming the lives of patients.
Key responsibilities include, but are not limited to:
Account Management
- Drive uptake of GSK medicines to improve patient outcomes in Key Hospital accounts and manage both the expert centre and referral hospitals
- Build trust and relationships with all the relevant stakeholders across multiple care settings to develop areas of mutual interest
- Understand the impact of individual customers and their interdependencies and utilise this knowledge to drive appropriate actions that are business focused to deliver on the account plan
- Tailor appropriate solutions to identified barriers to patient access to deliver value to the patient, customer, and GSK
- Demonstrate measurable progress against account plans, in line with GSK policy, using clearly defined KPIs e.g. proposals on investment decisions, budget management across projects, delivery against project milestones
Clinical Differentiation
- Clearly communicate data to customers, articulating the benefits for patients, and system/NHS benefits where appropriate, to move them along the customer journey
- Confidently draw on medical, MSL and Health Outcomes colleagues, to support queries and other customer needs, coordinating their activity to deliver on account plans
- Working alongside the External Expert (EE) Manager, develop and mobilize External Expert endorsement and positive opinion to build advocacy amongst other EEs across multiple accounts
Service
- Map the service pathway to identify barriers & pinch points to initiating and maintaining treatment.
- Understand and map patient pathways for local areas to identify ways to optimise the patient experience (e.g. supporting adherence, patient understanding of their medicine)
Why you?
Basic Qualifications & Skills:
We are looking for professionals with these required skills to achieve our goals:
- Degree qualified or equivalent industry-based experience.
- Proven track record of pharma sales success with strong account management experience.
- In-depth knowledge of the NHS structure, policies, drivers, and local health economy.
- Strong understanding of NHS cancer service provision, specialised commissioning key policies and cancer drug funding mechanisms.
- Proven ability to work across boundaries with highly specialised external experts and internal stakeholders.
- Strong commercial acumen, demonstrated through prior roles, with the ability to analyse trends.