Description:
The Individual Giving Manager responsible for reaching new supporters develops and implements engaging and innovative marketing activities that attract a range of new Young Lives vs Cancer supporters.
- They create ambitious plans that use a variety of channels including digital, face-to-face and DRTV, and work with teams across Young Lives vs Cancer to ensure the impact of all activity is maximised.
- They make sure support continues beyond the first donation so work collaboratively to make sure that welcome journeys build a strong relationship showing the supporter the impact of their support and understanding their needs and interests. Working with others they focus on engagement, conversion, value and long-term support.
- They are constantly scanning the horizon, understanding trends and working in a flexible and agile way to test and learn. They respond to new insight, ideas and opportunities and build on successes to ensure we are reaching as many new supporters as possible in the most effective way.
- They deliver through a range of suppliers so build strong and challenging relationships to ensure the best possible results from Young Lives vs Cancer's investment in these suppliers.