Description:
This is an exciting leadership role for someone ready to build, grow and deliver real change. You should expect to be on the Beauty Business Unit Leadership team and be ready to help shape and deliver the Marketing plan for your area as well as taking the lead across whole-business campaigns. On top of this, the role also plays a key leadership position in the Marketing function, driving best practice and new ideas across the total function.
Key Responsibilities:
- You will be accountable for the planning and delivery of all communications to customers to support the relevant category. Including the delivery of fully integrated marketing communication plans
- In planning and delivering a communication plan, you will need to ensure the needs of all key stakeholders are aligned and met, which aligning to the category vision, leading cross functional teams across Business Units, Loyalty, In-store, Digital, Social PR and Content
- You will guide and oversee creative development across all channels, ensuring you align to the commercial requirements as well as brand purpose of your categories
- Owning and leading the customer proposition experience from strategic development to execution is critical, but you will also be able to translate this, with your team and key stakeholders, into a communication / campaign calendar
- Lead live trading periods, responding to marketing conditions to maximise results and KPI performance
- To stay market-leading, you will need to be aware of our competitors and the industry, so market analysis is critical
- While internal partners are critical to success you will also be leading relationships with external agency partners to deliver end results
- Lead the thinking on customer marketing plan, delivered against our customer strategy and brand ambition
- To do all the above, you will be leading a team of experienced marketers, so being inspiring and having strong leadership skills is critical to the success of this role.