Description:
You will be responsible for the strategy and execution of demand generation & marketing programs that capture and nurture marketing leads across multiple channels. Existing programs include outreach to existing & new contacts through marketing automation; lead generation through events and search engine marketing; and optimising the use of own web site as a lead generation channel. The ideal candidate will need to have an entrepreneurial spirit, with a strong track record of driving leads and revenue for SaaS companies.
- Develop and execute demand generation initiatives to drive new leads and nurture our existing database
- Develop integrated paid and organic programs that significantly increase the marketing database and overall pipeline (e.g., Google PPC, content marketing, webinars, events)
- Analyse campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision making and next steps
- Improve the efficiency and effectiveness of our marketing automation system (i.e., Hubspot) to better nurture leads, increase conversion rates to marketing qualified leads and improve the integrity of the overall database
- Improve operational processes and reporting related to demand generation programs to measure effectiveness, performance and ROI of marketing spend
Requirements & Responsibilities:
- 5+ Years of experience in Demand Generation (Senior IC or Manager/Leader role) with B2B SaaS organisations
- Strong project management skills and experience with superb attention to detail.
- A master at developing, executing, and measuring innovative and results-focused demand programs and campaigns
- Demonstrated analytical ability, specifically around program measurement and ROI, and program execution skills
- Proven experience in managing the creation of marketing materials.
- Knowledge and hands-on experience with popular marketing automation systems, particularly Hubspot, Marketo and/or SFDC