Description:
Venesky-Brown’s client, a public sector organisation in Edinburgh,
Responsibilities
- Deliver dynamic, innovative and engaging 2D and 3D graphic content for use across all of the organisation’s social media channels
- Work alongside visual content colleagues to originate and produce accurate, engaging digital assets that support the organisation’s strategic priorities, including motion graphics, infographics, animations, and GIFs
- Bring valuable creative contributions to a team which originates and collates innovative visual content for websites and social media channels including Twitter, Facebook and Instagram, advising on industry developments and best practice
- Work with others in the Social Content Hub to monitor digital, video and social media activity, applying insight and evaluation to underpin continuous improvement of future communications activity
- Provide wider post-production assistance to the team as required, particularly with video editing
- Interpret evidence-based research and incorporate this into your work
- Support the quality of design delivery across the output of the Social Content Hub
- Archive assets as they are created in a way that allows re-use or re-purposing for different circumstances
- Use layout, spacing, colour, type and iconography to ensure that content is legible for users and be instrumental in ensuring that the output of the visual content team meets accessibility standards
- Work with visual content colleagues to create updated creative asset guidance for stakeholders
Essential Skills
- Proven experience in graphic design, motion graphics and typography
- Expert understanding of Canva and Adobe Creative Cloud, in particular Illustrator, Premiere Pro and After Effects
- Good judgement to inform appropriate use of graphics, alongside the ability to prioritise under pressure.
- Strong track record of developing designs based on evidence of user needs and organisational outcomes.