Description:
Exclusive opportunity for a Digital Experience Director with a global remit for a significant financial services organisation.
The successful candidate will possess a depth of demonstrable experience across B2B website development, optimisation and management.
The role will be a combination of strategic direction with an element of hands on execution and liaison across internal teams.
Roles & responsibilities:
- Digital Strategy and Vision: Develop and articulate a clear and innovative digital strategy that aligns with the company's overall business objectives
- Define the vision for the digital customer experience, setting ambitious goals and KPIs
- Customer-Centric UX/UI Design: Lead the UX/UI design process, ensuring a seamless and intuitive digital experience for users
- Collaborate closely with design and development teams to implement best-in-class digital interfaces
- Omnichannel Integration: Drive the integration of digital experiences across various channels, ensuring consistency and coherence in messaging and branding
- Data-Driven Decision Making: Utilise data analytics and customer insights to inform digital experience enhancements and drive conversion optimisation
- Monitor key performance metrics and implement improvements based on data-driven insights
- Technology Stack Management: Oversee the selection, implementation, and optimisation of digital tools and technologies to enhance user experience
- Stay abreast of emerging technologies and trends in the digital space to ensure the company remains at the forefront of innovation
- Collaborate with other departments to align digital initiatives with broader organisational goals
- Digital Marketing Integration: Work closely with the marketing team to align digital experiences with marketing strategies, ensuring a cohesive customer journey
- Drive initiatives to enhance customer engagement, retention, and advocacy through digital channels
Skills & experience:
- Experience designing & managing corporate websites for large organisations
- Marketing undergraduate degree, or CIM qualification
- B2B experience
- UX/UI experience with best practice implementation and improvement of conversion metrics KPIs
- Experience integrating with social media channels and ability to increase on site engagement via social listening & data analysis
- Strong understanding of SEO & website optimisation
- Data first mindset
- Excellent communication skills
- Ability to work with senior stakeholders
- Good organisation and project management skills