Freelance Digital Marketing Expert

Description:

Owning Your Menopause is a leading platform dedicated to empowering midlife women with expert-led content, community support, and practical wellness solutions. As we continue to expand our reach, we’re looking for a Freelance Digital Marketing Expert to drive growth through SEO and paid advertising on Facebook and Google Ads.

The Role

We’re seeking an experienced and data-driven digital marketing specialist with technical expertise in SEO and paid media campaigns. This role is ideal for someone who can develop and implement strategies that increase visibility, engagement, and conversions across our digital channels.

Key Responsibilities

• SEO Strategy & Execution:
• Conduct keyword research and optimise website content for organic search.
• Implement technical SEO best practices, including site structure.
• Track and improve rankings, traffic, and user engagement using analytics tools.
• Facebook & Google Ads Management:
• Plan, execute, and optimise paid campaigns to drive website traffic, lead generation, and app engagement.
• Conduct A/B testing and audience targeting to improve ROI.
• Monitor ad performance and adjust strategies based on data insights.
• Analytics & Reporting:
• Set up and analyse performance metrics for both organic and paid campaigns.
• Provide monthly reports with actionable insights and recommendations.