Description:
This crucial role is responsible for overseeing, managing and developing St Austell Brewery’s online ordering platform, specifically for our wholesale customers. You will also be managing and developing our growing Ecommerce team and supporting the Head of Sales Operations with both internal and external relationships, whilst ensuring that our online platform is market leading, and future proofed in line with the company’s ambitions.
About you
- Experience of managing conversion campaigns in line with the company strategy, and supporting customers to onboard to the new online platform
- Able to implement effective SEO strategy, setting objectives, and working with the wider marketing team to ensure is content is fit for purpose, and is driving visibility and sales
- Experience of working with a digital agency and internal stakeholders to drive basket spend in line with company objectives and budgeted top line and bottom-line growth
- Knowledge of Umbraco or a similar CMS desired.
- Technical understanding of Microsoft Dynamics, Chorus would be an advantage.
- Ability to oversee the on-going design and development of the on-line ordering platform, in line with the current roadmap, working closely with the company’s web development agency and internal technical team.
- A strong understanding of evaluating and analysing a digital roadmap, able to prioritise and review enhancements in line with business’ needs.
- Excellent technical understanding of best practice and the ability to challenge our digital agency to ensure KPI’s kept on track.
- Experience of developing robust processes for user acceptance testing and performance troubleshooting.
- Able to prepare regular reports and analyse conversion numbers, that can be cascaded to the internal stakeholders, to help to build and develop our Ecommerce reporting dashboard
- A future thinker and planner who can look ahead to ensure the site remains relevant and current.
- A passion for market trends, data and commercial awareness.