Description:
As an organization deeply rooted in values of innovation and growth, the company takes pride in crafting a workplace that caters to individual preferences. Whether it's supporting personal development, providing mentorship opportunities, or ensuring the office is well-equipped, the focus is on fostering an environment where every team member can flourish.
Responsibilities:
- Regularly generate and effectively communicate performance reports to stakeholders, including the Head of Marketing, Directors, and ad agencies.
- Foster collaborative relationships with marketing teams, ensuring consistent alignment of eCommerce strategies with broader marketing initiatives for impactful brand messaging.
- Organize web and email content strategically, aligning it with commercial and marketing objectives to contribute to a cohesive brand narrative.
- Vigilantly monitor and manage stock levels and product feed health in Google Merchant Centre for optimal inventory management and a robust product presence.
- Utilize tools like Hotjar to evaluate user behavior onsite, extracting insights to inform data-driven decisions for enhancing the overall user experience.
- Actively engage in optimizing site speed, collaborating closely with external development agencies to ensure continuous improvements for optimal website performance.
- Systematically track and enhance SEO performance, identifying growth opportunities and implementing strategic measures for improved search engine visibility.
- Lead the development and refinement of the eCommerce strategy, focusing on increasing key performance indicators such as Conversion Rate (CR), Average Order Value (AOV), and Customer Lifetime Value (LTV).
Requirements:
- Experience in a similar role, or ready to take that next step up.
- Proficient in Shopify with a passion for data analytics
- Expertise in essential tools including Klaviyo, GA4, Google Data Studio, Search Console, and Tag Manager.
- Familiarity with site speed optimization and heat mapping tools, particularly Hotjar, is advantageous.
- Commercially experienced, driven to achieve market-leading performance.
- Strong attention to detail, ensuring accuracy in eCommerce operations.
- Efficient prioritization skills, adept at sequencing tasks effectively.
- Continual pursuit of excellence in eCommerce performance.
- Proactive mindset, committed to ongoing market-leading strategies and optimizations.