Description:
Are you a visionary leader ready to elevate this agency’s Analytics offering to new heights? They are an international, award-winning, highly respected digital agency seeking a passionate Director of Analytics.
This is a unique opportunity to:
- Create your own proposition in Analytics
- Lead & inspire a motivated team that has a great technical reputation
- Share your expertise and become a figurehead globally in the company
The Responsibilities for this team include:
- Lead the technical Analytics function, managing and scaling a high-performing team.
- Set and drive best practices across the team in all areas of analytics.
- Foster an environment of learning and growth within the team.
- Oversee quality assurance for analytics delivery and deployment.
- Drive growth of Analytics clients and identify new opportunities.
- Be accountable for the commercial success of the department.
- Maintain awareness of industry trends and updates in digital analytics and marketing.
- Communicate and advocate for our Analytics capabilities through participation in pitches, supporting client growth, and nurturing positive relationships with tech partners.
- Demonstrate thought leadership by representing our expertise throughout the industry.
Requirements:
- Strong knowledge of analytics platforms (e.g., Google Analytics 4, Adobe Analytics).
- Familiarity with Tag Management Systems (e.g., Google Tag Manager, Tealium).
- Understanding of data layers, Consent Management & CMPs, Firebase, and Data Analysis tools (including Looker Studio).
- Experience with Google Marketing Platform, Server Side Tracking, and Data Privacy initiatives.
- Proficiency in SQL, BigQuery, Google Cloud, JavaScript, CSS, HTML, and Spreadsheets (Google Sheets / Excel).
- Ability to troubleshoot and resolve technology/platform problems.
- Knowledge of Digital Marketing strategy, online acquisition channels, attribution, and the ability to create enterprise-level Measurement Frameworks and Plans.
- Strong project management skills and presentation skills.