Digital Marketing Manager

Description:

• Partner with the UK&I Marketing Director to set the right marketing objectives and design the annual marketing plan that prioritises audience insight, creative impact and ROI effect.
• Develop the UK&I communication and connection plan to grow awareness, build fame and create a high-feeling journey to purchase.
• Set measurable campaign objectives with data that enables continuous improvement of business effect before, during and after campaign delivery.
• Plan, implement and evaluate paid digital media together with the UK&I media agency.
• Brief and lead the creative development of digital campaign content across paid, owned and partner touch-points. Create a coherent creative narrative across brand campaigns, product campaigns and direct-response campaigns.
• Enable creative and media synergy across both online and offline mediums, with a high-feeling and low-friction customer journey toward purchase.
• Build innovative partnerships with impactful social media platforms, creators and opinion leaders across technology and culture, with a primary focus on UK&I consumer audiences.
• Lead the UK&I creative and design teams to develop campaign creative that attracts attention and elicits feeling among audiences within the different viewing environments of TikTok, Instagram, Facebook, YouTube, Snapchat, Pinterest, Reddit and LinkedIn.
• Develop strong processes, planning and behaviours to elevate effectiveness of addressable digital media content and placement, including programmatic display, social mediums and CTV.
• Partner with the UK&I ecommerce team to optimise investment in paid search, affiliate marketing, syndicated review platforms and CRM.
• Partner with the UK&I Marketing Director to implement the analytics and data insights to enable braver, bolder and more effective return on creative and media investment.
• Lead and manage the collaborative partnership between HONOR and its UK&I media agency, including setting objectives, planning execution and measuring effect.

Requirements:

• Proven experience leading rigorous digital marketing campaigns in a high-growth business.
• Strong understanding of creative and media effectiveness, including planning, execution and evaluation across all digital touch points.
• Maturity to balance the need for speed and the importance of planning process.
• Understanding of the integrated role that digital marketing plays within the online and offline world of brand building and direct response marketing.
• A team player who is motivated to be inspired and challenged to do the best marketing work of their life.
• Adaptability, proactive with a can-do attitude, able to work in a high-pace environment